Build · Software and apps
Your own newsletter platform, built to reach the inbox
We deploy our white-labelled email marketing platform under your brand, or build newsletter features into your own application. Either way you get subscriber management, a simple campaign editor, automated journeys and clear reports, set up so your messages land in the inbox rather than spam.
The problem we solve
Why organisations want their own platform
Subscription tools are a fine start, but costs rise with every subscriber, foreign-currency billing moves with the exchange rate, and your audience data sits on someone else’s terms.
A platform of your own puts the list, the templates and the reports in your hands. It carries your brand, connects to your website and systems, and follows the data protection rules of the countries you serve from the first sign-up.
What you get
A complete newsletter toolkit
Subscribers and consent
Sign-up forms, double opt-in, preference centres and a record of when and how each person agreed.
Campaign editor
Drag-and-drop templates in your brand, tested on phones and the main email apps, so anyone on your team can send a polished newsletter.
Automation
Welcome series, reminders, renewals and re-engagement journeys that run on their own, triggered by sign-ups, dates or actions on your site.
Deliverability
SPF, DKIM and DMARC set up correctly, new sending domains warmed up, and bounces and complaints handled automatically.
Reporting
Deliveries, clicks, bounces and unsubscribes per campaign and per segment, with exports for your own analysis.
Segments and personalisation
The right message for each group by interest, location or history, with names and details merged in.
Deliverability
A newsletter nobody receives is just a draft
The large mailbox providers now expect bulk senders to authenticate their mail and make unsubscribing easy. We set up those foundations properly, then keep an eye on them.
- Authentication: SPF, DKIM and DMARC on your sending domain, moving to an enforced DMARC policy once reports are clean
- One-click unsubscribe and preference links in every message
- List hygiene: bounces, complaints and long-inactive addresses handled automatically
- Sending reputation monitored, with a gradual warm-up for new domains
How it works
From first conversation to first send
Plan
We agree who you are writing to, what you want them to do, and what you already have: lists, templates, a website, a CRM.
Build
Your platform is set up or built, branded and connected to your sign-up forms and systems.
Migrate
Existing subscribers move across with their consent history, and anyone without a clear record is asked to confirm.
Launch
Domains authenticated and warmed up, first campaigns tested on phones and the main inbox providers, then sent.
Run
Hosting, updates, monitoring and support, plus help with content and reports if you want it.
Two routes
Your brand on our platform, or built from scratch
Our white-labelled newsletter platform
A heavily customised email marketing platform that we deploy under your own brand and domain, on hosting you control, and run for you. Campaigns, lists, automation and reporting are ready from day one, so it launches fast and costs far less than building from scratch.
A custom application
When newsletters are part of your product, for a publisher, membership body or marketplace, we build the features you need into your own application.
Is this right for you?
Who this service is for
A good fit if
- You send regularly to customers, members, students or donors
- Subscription costs or control of your data are becoming a concern
- You want automation such as welcome series or renewal reminders
Questions
Frequently asked questions
Is it legal to email our customers in Nigeria?
Under the Nigeria Data Protection Act 2023 you need a lawful basis for using personal data, and for marketing that usually means clear consent people can withdraw at any time. We build consent capture, records and easy unsubscribes into the platform. Your lawyer or data protection officer should confirm the basis for your particular lists.
Can we import our existing list?
Yes. We import contacts with whatever consent information you hold, remove obvious problems such as invalid addresses, and recommend a re-confirmation campaign for anyone whose consent is unclear.
Will our emails go to spam?
Nobody can promise inbox placement, but most problems come from missing authentication, poor list quality or sudden jumps in volume. We fix all three before you send and monitor your reputation afterwards.
Can it send SMS or WhatsApp messages too?
We can connect SMS gateways and, once your account is approved, the WhatsApp Business Platform, so one audience record can receive messages on more than one channel, with the right consent for each.
Who owns the subscriber data?
You do. The data lives in your platform and your hosting account, and you can export it at any time.
Related services
Often paired with
Tell us what you need
Share a few details and we will reply by email with questions, next steps and, where it helps, a short call.